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10 March 2010  
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Athletics Business

IAAF “very satisfied” with World Indoor media sales
The International Association of Athletics Federations (IAAF) has said that its new partnership with IEC in Sports has already produced “very satisfying media sales”...  More >
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Telegraph signs athletics streaming deal

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Athletics Kenya sets out new rules

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Jowell: Olympic Stadium will be used for athletics after 2012

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IAAF signs two more broadcast deals

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Holl lands Scottish Athletics’ top job

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IAAF hails strong 2009

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Nestle swaps marathon sponsorship

 

Other Athletics Business News

Coe hints at 2015 athletics bid
30/11/2009

Lord Coe says London’s 2012 Olympic Stadium could be used to spearhead a bid for the world athletics championships in 2015. The venue could also stage a match in the 2018 f...More>
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Long-serving IAAF member Fred Holder dies aged 95
27/11/2009

The IAAF has paid tribute to honorary life vice-president Frederick Holder, who has died aged 95. Holder became IAAF honorary secretary-treasurer in 1970. Six years later, ...More>
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Africa’s athletics hopes still a “dream”, says Diack
24/11/2009

IAAF president Lamine Diack believes it will be some time before athletics follows football by holding its biggest events in Africa. The World Cup kicks off in South Africa...More>
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Pressure mounts on South African athletics chief
10/11/2009

Pressure is growing on Athletics South Africa (ASA) chief Leonard Chuene and his board to resign as a row over the organisation’s annual financial statements intensifies. C...More>
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Helsinki handed Euro Championships
10/11/2009

Helsinki has been awarded the European Athletics Championships for a third time. The Finnish capital, which also hosted the event in 1971 and 1994, was the unanimous choice...More>
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SA's Olympic Committee suspend athletics head
06/11/2009

South Africa's Olympic body has suspended the president, board and members of Athletics South Africa over the handling of 800 metres world champion Caster Semenya's gender tes...More>
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ING Will Sponsor New York City Marathon Through 2013
30/10/2009

ING Groep NV, the bank and insurer, will continue its sponsorship of the New York City marathon through 2013. The three-year extension, which begins with the 2011 race, wi...More>
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IAAF agrees new partnership with IEC in Sports for World Athletic Series media rights
08/10/2009

The IAAF announced that IEC in Sports (IEC) will become the new IAAF media partner for the territories of Europe and Africa for the period 2010-2013. The agreement will cover ...More>
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South Africa athletics chief avoids sack over Semenya
25/09/2009

Athletics South Africa president Leonard Chuene will keep his job despite government calls for him to be fired for lying about gender tests made on runner Caster Semenya, SAPA...More>
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SA wants athletics chief 'fired'
21/09/2009

South Africa's government has demanded that athletics chief Leonard Chuene be sacked after he admitted lying about runner Caster Semenya's gender tests. Chuene had previous...More>
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Beijing to bid for 2015 athletics world championships
18/09/2009

Beijing will bid for the 2015 athletics world championships, Chinese media reported on Thursday, pitting the host of the 2008 Olympic Games with other contenders including Tok...More>
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Whitestone complete IAAF brand strategy campaign
28/08/2009

Whitestone International has completed an 18-month initiative to strategically and creatively restructure the entire IAAF brand portfolio. Whitestone led the project which ...More>
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Eurosport draws 66 million viewers for Berlin World Athletics Championships
27/08/2009

Eurosport attracted 66 million different European viewers* for the championships (+44% vs 2007 edition). These figures follow the excellent ratings achieved in July for To...More>
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London set to miss out on mass-participation marathon in 2012
26/08/2009

The appointment this month of the London Marathon's organisers as coordinators of the Olympic road race in 2012 has revived suggestions of providing a mass-participation eleme...More>
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