Chevron Corp said on Tuesday it would drop its Texaco NASCAR sponsorship after the 2008 season, ending a 20-year relationship between the oil major and the U.S. auto racing league.
Instead, Chevron said it would pursue new marketing strategies for its Texaco and Havoline brands, with a focus on local and regional marketing programs.
Most recently, Texaco sponsored Chip Ganassi Racing with Felix Sabates (CGRFS) and past high-profile winning drivers of its Texaco/Havoline cars included Davey Allison, Ernie Irvan and Ricky Rudd.
"Despite the success of our partnership, ... More >
California Speedway has announced a multi-year agreement with Pepsi to serve as the title sponsor for the Speedway’s fall NASCAR Sprint Cup Series Race. The race which tradit...More>
Ratings for Nascar's season-opening Daytona 500 race rose 1 percent as viewers tuned in to watch new cars and drivers with new teams.
The Feb. 17 race drew a 10.2 rating, ...More>
The National Association for Stock Car Auto Racing, Inc. (NASCAR) announced the formation of the NASCAR Media Group (NMG). The move consolidates the rights and interests of NA...More>
Securing sponsorship for a Sprint Cup team is a difficult proposition in the best of financial times.
These are not the best of financial times. Most indicators show the ...More>
Billionaires like hedge-fund operator Robert Kauffman are giving Nascar a high-octane boost, supplanting the backyard mechanics, moonshine runners and car dealers who gave the...More>
U.S. cable network Turner Broadcasting System on Tuesday announced a multiyear contract extension with NASCAR to continue to operate the racing circuit's official Web site.
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