Telecoms company Bell Canada has signed an agreement to offer its customers “the ultimate front-row seat” to next year’s Winter Games in Vancouver.
Bell, Canada’s largest telecommunications provider, will broadcast 4,500 hours of coverage in both English and French, carrying 10 networks in HD, and offering its customers exclusive access to nine mobile broadcast feeds.
Bell was already the official telecoms partner of Vancouver 2010 and its chief brand officer Wade Oosterman said: “With Bell, Canadians can truly be ready for the 2010 Winter Games and follow them anytime and anywhere.
“This partnership provides Bell customers with unprecedented access to the Olympic experience, something no other telecommunications company in Canada can offer. This is the ultimate front-row seat at the Games.”
Keith Pelley, president of Canada’s Olympic Broadcast Media Consortium, added: “Today’s announcement marks a watershed moment in Canadian media.
“Together with Bell, we are offering consumers complete control of their Olympic Games experience. The appetite for media consumption across multiple platforms has never been stronger in Canada, and at Vancouver 2010, the demand for content will be at an all-time high.
“With this partnership, the most ambitious content deal in Canada for an Olympic Games, we will deliver unparalleled choice enabling Canadians to watch what they want, when they want and how they want.”
