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6 September 2010  
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Speedo bids to capitalise on 2012 
 20/11/2009
 
 
Speedo is looking for an advertising agency to create a campaign to help it take advantage of the extra focus on swimming in the run up to and during the 2012 Olympics.

The swimwear brand wants to target people who swim for fitness, rather than concentrating on its fashion credentials.

The successful agency will create a campaign that will run across Europe. In the past, Speedo has worked with Design UK and Razorfish.

The company has a sponsorship deal with Michael Phelps which runs until 2013.
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