The Cyprus Tourist Organisation has signed a digital perimeter advertising deal with five Premier League clubs.
The CTO agreed the partnership with Sports Revolution, the largest media rights owner in UK football stadia which has also signed up electronic appliance maker Beko and US toolmaker Stanley recently.
The Premier League is the most watched football league in the world and Sports Revolution managing director Antony Marcou said: “CTO’s priority is to target tourists from outside the Eurozone, especially in the Far East. It shows how advertisers are seeking to use the Premier League as a global platform.
“It is a trend we are seeing among other international brands we are managing in digital perimeter and our exclusive in-stadia estate.”
