The PGA Tour has teamed up with Sony to broadcast the first golf event in 3D.
The 2011 Sony Open in Hawaii will be shot and available for distribution in 3D, in addition to its regular 2D presentation.
“From the lens to the living room, Sony is driving the transition to 3D,” said Sir Howard Stringer, chairman, chief executive and president of Sony Corporation. “Just as videos of sport and nature were key to the adoption of high-definition television, we expect the same to be true for 3D. The sport of golf and the natural beauty of Hawaii are an ideal combination to showcase the distinct advantages of 3D and bring the full, 3D experience to life for consumers.”
PGA Tour commissioner Tim Finchem added: “We believe that 3D has the potential to put the fan right in the centre of the action and make our telecasts even more exciting and engaging.”
Meanwhile, BMW has announced a two-year extension of its partnership with the Tour and the Western Golf Association. The original six-year deal was signed in 2007 and the BMW Championship – the third leg in the PGA Tour play-offs for the FedExCup – was launched. That tournament will now run until 2014 under the new agreement.
