According to a the latest results from the IFM Sports Marketing Surveys sponsorship business survey, two thirds of business leaders see a settling down period over the next few months with 20% looking at growth on the horizon towards the end of the year. This is set against a backdrop of an expected decline of an average 8% on sponsorship revenues in 2009.
The survey of 450 professionals across the world was conducted via IFM Sports Marketing Surveys network of 18 specialist offices and covered topics such as market trends, sponsorship, sports goods, leisure & tourism and entertainment.
The key findings can be downloaded free of charge on the IFM Sports Marketing Surveys website (www.sportsmarketingsurveys.com) and covers hot topics such as accountability using return on investment analysis, fan engagement, relationship building in the sports goods market, the benefits of cross platform campaigns and the rising importance of the economic benefits of sports based tourism in hosting events.
