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 Sponsorship news, Sponsorship in Sport, Event Sponsorship
Latest Sports Sponsorship News
London 2012 announce BP as latest Tier One partner
BP is the latest Tier One Partner of the London 2012 Olympic and Paralympic Games. As the official Oil and Gas Partner and London 2012’s third Sustainability Partner, BP will be responsible for providing fuelling facilities for the vehicles required to keep the Games moving. In addition, BP will provide Liquefied Petroleum Gas (LPG) for catering, vehicle washing facilities and technical support services, including a system for tracking and reporting carbon emissions.

BP aims to support the Cultural Olympiad, building upon its long-standing and extensive arts, culture and education pro...  More >
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QPR sign record £7m sponsorship deal with Gulf Air

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Canada Post puts a stamp on the 2010 Winter Games

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WTA in battle to keep sponsor

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SIGNAL IDUNA renews naming rights contract

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American Airlines and NBA Partner on International League Events

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Hydra ramps up sponsorship of European races

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Castrol joins forces with FIFA World Cup until 2014

 
Other Sports Sponsorship News
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Tender a sensitive area for LTA
01/07/2008

Major tennis brands are up in arms about the way the Lawn Tennis Association handled the invitation to tender for companies wanting to be its official equipment supplier. The ...More>
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Ellis Park sells name rights to Coca Cola
01/07/2008

One of South Africa's most iconic stadiums - Ellis Park - has sold its name rights for a massive R45m to Coca Cola International and will be known in future as Coca Cola Park....More>
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ESPN RISE Announces Boost Mobile Elite 24 Event Sponsors
01/07/2008

ESPN RISE announced that Boost Mobile will return for the third year as the title sponsor for the Boost Mobile Elite 24 event. Boost Mobile has been the title sponsor of the ...More>
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ISAF to launch Sailing World Cup, seeks title sponsor
30/06/2008

The first ISAF Sailing World Cup is set to launch at the end of 2008 bringing a new annual series of sailing to the international sports calendar. The World Cup will be open t...More>
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Toyota to be Official IAAF Partner for 2009 IAAF World Championships in Athletics
30/06/2008

The IAAF announced that the Toyota Motor Corporation is continuing its partnership with athletics by supporting the 12th IAAF World Championships in Athletics which will be he...More>
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Man City extends sponsorship deal with Thomas Cook
29/06/2008

Manchester City announced a one-year extension to the existing shirt sponsorship agreement with Thomas Cook UK & Ireland, covering the 2008-09 Season. The multi-million po...More>
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EURO Final may generate 300 million euros
29/06/2008

A study into the financial effects of Euro 2008 has said the economic impact of Sunday's final could be worth 300 million euros ($475 million Cdn), with Germany and Spain enjo...More>
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