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12 March 2010  
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Sports Marketing

Sauber still looking for main sponsor
Sauber will go into the first race of the new Formula 1 season in Bahrain this weekend without a main sponsor....  More >
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Two more sponsors for IPL on YouTube

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Price comparison site agrees football stadium deal

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Mars agrees Scottish football deal

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Crystal Palace fans to sponsor club

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Barclays launches Premier League Facebook page

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Exclusive – Sony Ericsson reveals all about WTA renewal

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Powerboat P1 series bags mobile phone sponsor

 

Other Sports Marketing News

Sony Ericsson renews tennis deal – but loses naming rights
08/03/2010

Sony Ericsson has extended its sponsorship deal with women’s tennis, but will no longer have naming rights to the WTA Tour. The mobile phone manufacturer confirmed it has s...More>
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Woods turns down $75m Paddy Power offer
08/03/2010

Paddy Power has revealed it will make an “enhanced” offer to sponsor Tiger Woods after the world No1 apparently rejected a $75m deal from the bookmaker. The company admitte...More>
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Force India’s sponsorship supremo steps down
08/03/2010

Force India’s sponsorship chief Ian Phillips is leaving the Formula 1 team after 19 years. Phillips was responsible for negotiating sponsorships as part of his role as dire...More>
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Livingston signs up stand sponsor
08/03/2010

Livingston Football Club has announced a new sponsorship deal with Alpha Plus. The company has been a long-standing corporate supporter of the club and has now agreed to be...More>
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Paddy Power lines up Woods sponsorship
05/03/2010

Bookmaker Paddy Power is in talks about sponsoring Tiger Woods. The world No1 has not played golf since last November after admitting marital infidelity and last month made...More>
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LG extends snowboard sponsorship
05/03/2010

LG has renewed its title sponsorship deal with the International Ski Federation (FIS) Snowboard World Cup for the 2010/2011 season. The electronics giant has been the title...More>
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Heritage event will go ahead in 2011
05/03/2010

The USPGA’s famous Heritage tournament will go ahead next year with or without a sponsor, organisers have said. Tournament director Steve Wilmot has revealed that money is ...More>
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Co-op backs political rugby league team
05/03/2010

The Co-operative Group will sponsor a new political rugby league team called the Political Animals. The team, which will carry the Co-op’s logo on its shirt, is made up of ...More>
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Halfords agrees cycling sponsorship
05/03/2010

Halfords has signed up as title sponsor of cycling event The Tour Series. The Tour Series is organised by SweetSpot Group, the company behind the revival of the Tour of Bri...More>
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Huddersfield naming rights up for grabs
04/03/2010

Huddersfield Town Football Club is looking for a new naming rights partner for its stadium after it emerged that Galpharm’s deal is to end after six years. The arena, which...More>
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CNN agrees Lotus sponsorship
03/03/2010

New Formula 1 team Lotus has signed a long-term sponsorship deal with CNN. The agreement will see the media giant’s branding featured on the cars, drivers’ overalls and all...More>
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Davis Cup signs up HP
03/03/2010

HP is to become a worldwide sponsor of the Davis Cup. The company has signed a four-year deal with the International Tennis Federation (ITF) and will be the official techno...More>
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Sony Ericsson readies major World Cup push
03/03/2010

Sony Ericsson will sponsor Absolute Radio's Summer of Football podcasts and radio shows starring David Baddiel and Frank Skinner. The agreement is part of a major investmen...More>
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Lada to sponsor Renault F1 team
03/03/2010

Russian car maker Lada – for so long the butt of jokes over the quality of its cars –will sponsor the Renault Formula 1 team this season. The deal, announced by Russian pri...More>
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