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3 September 2010  
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Sports Marketing

Betting scandal hits Pakistan in pocket
Pakistan’s kit supplier BoomBoom has suspended its sponsorship deal with fast bowler Mohammad Amir over the spot-fixing allegations that have blighted the country’s tour of England...  More >
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Umbro and FA renew partnership

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IAAF signs first Chinese partner

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O2 to sponsor NBA Europe games

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Coventry extends Lloydspharmacy deal

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SMAM seeking Delhi 2010 compensation

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MLS and Adidas agree new deal

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RBS ends Open sponsorship

 

Other Sports Marketing News

Liverpool sponsor would “love” Asian takeover
27/08/2010

Liverpool’s new sponsor Standard Chartered has said it would “love” the club to be taken over by an Asian investor. American owners Tom Hicks and George Gillett are looking...More>
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Orange Bowl signs title sponsor
27/08/2010

Discover Financial Services has agreed to become the title sponsor of the Orange Bowl college football game until 2014, as well as the 2013 Bowl Championship Series (BCS) Nati...More>
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Renault F1 bags another sponsor
27/08/2010

EFG International has signed a sponsorship deal with the Renault Formula 1 team for the remainder of the 2010 season. The global private banking group’s logos will feature ...More>
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Children’s charity to sponsor Fiorentina
26/08/2010

Fiorentina has become the first Serie A club to donate its shirt sponsorship to a charity after agreeing to have Save the Children’s logo on the team’s jersey throughout 2010....More>
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Snooker chain signs Doncaster Rovers deal
26/08/2010

The UK’s largest pool and snooker operator Rileys has signed up as Doncaster Rovers’ first-ever official sports bar partner. As part of the deal, Rileys will promote specia...More>
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Bolt signs “biggest-ever” athlete deal
25/08/2010

Sprinter Usain Bolt has renewed his contract with Puma in a deal said to be the biggest ever signed by a track and field athlete. The Jamaican, who is taking the rest of th...More>
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UBS chief wanted Sauber deal
25/08/2010

UBS chief executive Oswald Grubel reportedly wanted to sponsor the Sauber Formula 1 team, rather than the sport as a whole, but was overruled by his board. Grubel, who pre...More>
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118BET seals Falcons deal
25/08/2010

Newcastle Falcons has announced 188BET as its main club sponsor. 188BET is already an official partner of fellow Premiership side London Wasps, as well as Super League team...More>
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World Aquatics Convention signs up new partner
25/08/2010

Myrtha Pools has agreed to become an official partner of the first FINA World Aquatics Convention, which takes place between September 27 and 29 in Uruguay. The pool manuf...More>
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UBS agrees global F1 deal
24/08/2010

UBS has signed a deal to become a global partner of Formula 1. The agreement officially begins in September at the Singapore Grand Prix. Oswald Grübel, UBS group ch...More>
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KC renews Hull stadium deal
23/08/2010

KC has renewed its stadium naming rights deal with Hull City until 2025. KC has been a key partner of the venue since it opened in December 2002. It was originally known as...More>
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Sunderland agrees double deal
23/08/2010

Sunderland has signed up Paddy Power as the club’s exclusive online betting partner for the next two years. As part of the new agreement, the bookmaker will offer improved...More>
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Delhi 2010 loses two sponsors in latest blow
20/08/2010

Two companies have withdrawn their sponsorship of the Delhi Commonwealth Games because of the “negative publicity” surrounding the event. India’s biggest power producer, NT...More>
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Airtel to sponsor India’s home cricket series
20/08/2010

Telecoms giant Bharti Airtel has won the sponsorship rights for all international cricket series played in India for the next three years. The agreement covers Tests, ODIs...More>
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