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 Sports Marketing News
Latest Sports Marketing News
London 2012 announce BP as latest Tier One partner
BP is the latest Tier One Partner of the London 2012 Olympic and Paralympic Games. As the official Oil and Gas Partner and London 2012’s third Sustainability Partner, BP will be responsible for providing fuelling facilities for the vehicles required to keep the Games moving. In addition, BP will provide Liquefied Petroleum Gas (LPG) for catering, vehicle washing facilities and technical support services, including a system for tracking and reporting carbon emissions.

BP aims to support the Cultural Olympiad, building upon its long-standing and extensive arts, culture and education pro...  More >
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Power play brewing over ATP net logo scheme

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Canada Post puts a stamp on the 2010 Winter Games

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IOC launches latest phase of “The Best of Us” campaign

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Tokyo 2016 Launches New National Ad Campaign

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IAAF & UK Athletics Launch New Global Athletics Marketing Initiative

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WTA in battle to keep sponsor

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SIGNAL IDUNA renews naming rights contract

 
Other Sports Marketing News
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American Airlines and NBA Partner on International League Events
03/07/2008

American Airlines and The National Basketball Association (NBA) have reached a marketing partnership that includes several of the league's most prominent international grassro...More>
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Hydra ramps up sponsorship of European races
02/07/2008

Hydra Properties have announced they will sponsor a series of the UAE Equestrian and Racing Federation's racing and show jumping events in Europe this summer. Sultan Abdull...More>
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NBA Uses Beijing Olympics to Tap China's `Amazing' Potential
02/07/2008

The National Basketball Association, the most-watched sports league in China, is opening its first stores in Beijing and using the Olympics to boost popularity in its biggest ...More>
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Castrol joins forces with FIFA World Cup until 2014
01/07/2008

FIFA announced that Castrol, another major global company has joined up as a FIFA World Cup Sponsor until 2014. The partnership represents by far the largest sponsorship deal ...More>
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Tender a sensitive area for LTA
01/07/2008

Major tennis brands are up in arms about the way the Lawn Tennis Association handled the invitation to tender for companies wanting to be its official equipment supplier. The ...More>
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Ellis Park sells name rights to Coca Cola
01/07/2008

One of South Africa's most iconic stadiums - Ellis Park - has sold its name rights for a massive R45m to Coca Cola International and will be known in future as Coca Cola Park....More>
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ESPN RISE Announces Boost Mobile Elite 24 Event Sponsors
01/07/2008

ESPN RISE announced that Boost Mobile will return for the third year as the title sponsor for the Boost Mobile Elite 24 event. Boost Mobile has been the title sponsor of the ...More>
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