BP is the latest Tier One Partner of the London 2012 Olympic and Paralympic Games. As the official Oil and Gas Partner and London 2012’s third Sustainability Partner, BP will be responsible for providing fuelling facilities for the vehicles required to keep the Games moving. In addition, BP will provide Liquefied Petroleum Gas (LPG) for catering, vehicle washing facilities and technical support services, including a system for tracking and reporting carbon emissions.
BP aims to support the Cultural Olympiad, building upon its long-standing and extensive arts, culture and education pro... More >
American Airlines and The National Basketball Association (NBA) have reached a marketing partnership that includes several of the league's most prominent international grassro...More>
Hydra Properties have announced they will sponsor a series of the UAE Equestrian and Racing Federation's racing and show jumping events in Europe this summer.
Sultan Abdull...More>
The National Basketball Association, the most-watched sports league in China, is opening its first stores in Beijing and using the Olympics to boost popularity in its biggest ...More>
FIFA announced that Castrol, another major global company has joined up as a FIFA World Cup Sponsor until 2014. The partnership represents by far the largest sponsorship deal ...More>
Major tennis brands are up in arms about the way the Lawn Tennis Association handled the invitation to tender for companies wanting to be its official equipment supplier. The ...More>
One of South Africa's most iconic stadiums - Ellis Park - has sold its name rights for a massive R45m to Coca Cola International and will be known in future as Coca Cola Park....More>
ESPN RISE announced that Boost Mobile will return for the third year as the title sponsor for the Boost Mobile Elite 24 event. Boost Mobile has been the title sponsor of the ...More>
