New Formula 1 team Lotus has signed a long-term sponsorship deal with CNN.
The agreement will see the media giant’s branding featured on the cars, drivers’ overalls and all...More>
Gatorade has become the latest brand to end its sponsorship deal with Tiger Woods.
The energy drink company has severed ties with the world No 1 after he admitted that he w...More>
Michael Jordan has agreed to buy a controlling stake in National Basketball Association (NBA) team the Charlotte Bobcats.
Bobcats owner Robert Johnson announced the sale to...More>
New Formula 1 team US F1 has suffered another blow with the news that the financial services group being lined up as its main sponsor has pulled out.
Geneva-based Locstein ...More>
The Argentine Football Association (AFA) has signed its first ever marketing partnership in the United States.
It has appointed Cardenas Marketing Network (CMN) to manage ...More>
Procter & Gamble’s chairman and chief executive Bob McDonald has admitted that he does not know whether Tiger Woods will appear in another advert for Gillette.
The P&G-owne...More>
The 2010 National Football League (NFL) season is likely to be played without a salary cap as negotiations continue over a new collective bargaining agreement (CBA), the execu...More>
Tyre maker Bridgestone has signed a naming rights deal with National Hockey League team the Nashville Predators.
Nashville’s home, currently known as the Sommet Center, wil...More>
The International Olympic Committee (IOC) is getting a lukewarm response from US broadcasters in Vancouver as it tries to build up interest in the next round of bidding for Ol...More>
Swimmer Michael Phelps, the most decorated Olympian in history, has been unveiled as the first official ambassador of the Youth Olympic Games.
The 14-time Olympic gold meda...More>
The Association of Tennis Professionals (ATP) has signed a global sponsorship deal with Mexican beer brand Corona.
The ATP World Tour has been without a main sponsor since ...More>
The United States will not bid to host the 2020 Olympic Games after admitting that it needs to improve its relationship with the International Olympic Committee (IOC).
Chic...More>
National Hockey League (NHL) commissioner Gary Bettman has said NHL players may not participate in the 2014 Winter Olympic in Sochi because the competition disrupts the NHL se...More>
Tiger Woods has been accused of “sticking it” to one of his former sponsors after choosing to break his silence over the scandal that has engulfed his private life in the midd...More>
