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| Title: |
Competitor Recruitment Coordinator |
| Salary |
- |
| Contract Type: |
Temporary/Contract |
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| Employer: |
The Sydney 2009 World Masters Games Organising Committee (SWMGOC) |
| Location: |
Australia |
| Expiry Date |
07/09/2007 |
|
| Description |
Purpose of Position
This position develops and co-ordinates the competitor recruitment strategy aimed at attracting a base target of 30,000 participants in the Sydney 2009 World Masters Games.
Organisational Context
The World Masters Games was first staged in 1985. In 2009 the Games are to be held in Sydney.
The Games aim to motivate a “goal oriented long term approach towards sport and physical fitness” and “acknowledge that competitive sport may continue throughout life”. The Games are open to anyone, with participants competing as individuals rather than international teams. The only selection criterion is that competitors must satisfy the age requirements relevant to their particular sport. Most competitors are aged between 35 and 50.
There will be a maximum of 27 sports represented, comprising 17 core sports and 10 optional sports.
The International Masters Games Association (IMGA) is the worldwide representative body for masters’ sport.
The Games in Sydney in 2009 are expected to attract in excess of 30,000 participants including 12,000 from overseas and 10,000 from interstate. This will bring an estimated A$60 million in direct and flow on value added impact to the State. The community benefits of the Games include complementing programs targeting community health, fitness and obesity; and opportunities to link the Games to strategies on active and healthy living.
The Games will be managed by the Sydney 2009 World Masters Games Organising Committee (SWMGOC) which is a limited life statutory authority to plan, organise and stage the Games. SWMGOC is managed and controlled by the Chief Executive Officer and is subject to the direction and control of the Minister for Sport and Recreation.
SWMGOC’s functions include:
• Organising the sports competition program and program of associated events;
• Procuring and organising the competition and non-competition venues required for the Games;
• Organising transport for participants and officials;
• Marketing and promotion of the Games; and
• Coordinating Games related initiatives with NSW and Commonwealth Government agencies and private organisations.
A Games Advisory Committee advises the CEO and the Minister.
Key Accountabilities & Responsibilities
• Develop and co-ordinate the competitor recruitment strategy aimed to attract a base target of 30,000 participants in the Sydney 2009 World Masters Games under the direction of the Group Manager, Marketing, Sales and Communications
• Manage the process of collecting expressions of interest and building a database of contacts within sports, corporate and community networks locally, nationally and internationally to promote the
• Games
• Manage the relationship-building process with the database contacts to ensure regular updates are provided, with the purpose of converting these contacts into entries
• Work closely with the Sport and Venues program area to identify and manage opportunities to promote the event through the specific sports
• Manage all communications within the sports network regarding promotion of the Games in consultation with the Sport and Venues program area
• Develop a list of local, national and international events and implement a strategy to promote the Games at these events and manage all functions associated with promotions at these events
• Co-ordinate and manage a comprehensive inter and intra state road show to promote the Sydney 2009 World Masters Games
• Manage all other strategies related to promotion of the Games to competitors under the direction of the Group Manager, Marketing, Sales and Communications
• Assist State Sporting Associations to develop and implement promotional strategies for increased participation in masters sport and in particular the Games in consultation with the Sport and Venues program area
• Evaluate the success of public relations and promotional strategies and campaigns and provide regular reports to senior management, the Marketing and Communications and Sport and Venues Sub-Committees and the Games Advisory Committee.
• Engage and manage Games ambassadors in consultation with the Group Manager, Marketing, Sales and Communications
• Work with the Partnerships Manager and the Group Manager, Marketing, Sales and
• Communications to service strategic promotional alliances established to assist SWMGOC to achieve competitor recruitment targets
• Ensure there are adequate collateral resources and giveaways for distribution at events and other promotional activities
• Liaise with the Group Manager Sport and Venues and staff of the program area in all contacts with state, national and international sports associations to reduce the requests for information and manage the contact with these key stakeholders
• Work with, train and supervise a team of enthusiastic volunteers to assist with the development of promotional networks and implementation of promotional strategies
• Assist all other program areas to achieve SWMGOC objectives
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