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| Senior Marketing Services Manager |
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| Employer: |
UEFA
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| Post Date: |
27 April 2010 |
| Reference: |
UEFA-MAM |
| Category: |
Sports Marketing |
| Hours: |
Full Time |
| Location: |
Nyon / Switzerland |
| Working Term: |
Contract Position |
| Salary: |
Not Disclosed |
| Application Deadline: |
27 June 2010 |
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| Company Description |
| UEFA - the Union of European Football Associations - is the governing body of football on the continent of Europe. UEFA’s core mission is to promote, protect and develop European football at every level of the game, to promote the principles of unity and solidarity, and to deal with all questions relating to European football. UEFA is an association of associations based on representative democracy, and is the governing body of European football. |
| Description |
DIVISION: Marketing
UNIT: Marketing Activities
START DATE / END DATE:
As soon as possible / Open-ended contract
PURPOSE OF THE JOB:
The purpose of this role is to build and enhance the value, equity and position of UEFA and its competitions by taking a leadership role into the development of marketing plans based on insights into brand(ing), research and promotion.
The role has been created to emphasise the importance of proper marketing management for UEFA and the competitions in which branding, promotion and research play a vital role.
MAIN ACTIVITIES:
Brand:
- Provides leadership and strategic management of UEFA’s portfolio of brands (UEFA, competitions, etc.)
- Defines overall branding project plans in three or four-year cycles
- Focuses on brand positioning and the communication of this positioning to the different stakeholders, both internally and externally
- Oversees additional branding activities:
o Brand development – logos, visual identities, music, slogans, mascots, etc.
o Brand planning and account management
o Brand roll-out and implementation
o Sales support (presentations, photography, videos, gifts, etc.)
- Evaluation: conducts audit/consumer reviews in order to benefit from feedback/continuous learning with the ultimate objective of adding and enhancing value to meet UEFA’s objectives
Research:
- Provides leadership and assumes a strategic role in research (UEFA, competitions, trends, strengths, weaknesses) with the primary focus of providing valuable insights in order to add value to the competitions, brands, marketing strategies and sales processes (media, sponsorship)
- Makes presentations, for example to be presented to the Executive Committee, when necessary.
- Supports business development by ensuring the right level of information and intelligence is anticipated and available, in collaboration with the business development manager
- Oversees all research activities:
o Monitors and delivers on all sponsorship and media contracts
o Provides important sales support through the necessary market knowledge and intelligence
- Coordinates the provision of market intelligence and learning on a variety of sports-marketing subjects for the UEFA member associations (KISS, e-learning, MESGO)
- Develops proposals to further develop UEFA Events SA as the centre of excellence in the field of (sports) marketing (e.g. publications, seminars, etc.)
Promotion:
- Defines marketing and brand promotions that fit the strategic objectives of UEFA and it’s competitions
Management, finance and administration:
- Manages a team of several staff members, develops a commercial and performance culture within the unit and ensures vital cooperation with other divisions; participates in department meetings and implements high-quality processes, ensuring tasks are prioritised and completed on time and within budget.
- Manages agencies and budgets in cost-conscious way
MAIN RESPONSIBILITIES:
• Strategic role in marketing strategies and leadership role in branding, research and promotional activities
• Management of a variety of staff and agencies
• Management of considerable budgets both for research and branding
DECISION-MAKING POWERS:
• Driving force behind marketing plans
• Research and branding (activities, budgets, agencies, etc.)
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EDUCATION:
• University degree or higher
WORK EXPERIENCE:
• Over eight years’ experience, providing both an advanced understanding of marketing strategies and brand management and an in-depth knowledge of the wide spectrum of research activities
• Good understanding of the marketing environment UEFA operates in (media, sponsorship, licensing, etc.)
• Strong experience in strategy development
• Proven experience in managing staff and agencies
BUSINESS KNOW-HOW & IT-SKILLS:
• Deep and comprehensive understanding of European football (sporting and business sides)
• In-depth brand knowledge
• Broad, detailed knowledge of research activities
• Advanced market knowledge in the fields of branding and research (agencies, fees, etc.)
PERSONAL QUALITIES
• Strong management and interpersonal skills with ability to establish relationships both internally and externally at all levels and to create consensus across different groups
• Excellent communication skills both written and verbal; ability to develop a vision, push through strategic plans and influence decision-makers with expert knowledge and credible arguments
• Attention to detail but with ability to grasp bigger picture
• Ability to manage and prioritise various projects
• Ability to explain complex matters in clear and concise way
• Motivator
• Creative
• Team player
• Committed
LANGUAGE SKILLS:
• English: fluent oral and written
• French: good knowledge
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| How to apply for this job |
| Click Here to apply |
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