UniCredit Group backing EURO 2008
20/04/2007 |
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UEFA has signed its last sponsorship partnership for UEFA EURO 2008? - with UniCredit Group becoming the fourth and final National Supporter of the tournament in Austria, thereby acquiring national advertising rights.
'High level of interest'
"We are delighted to have concluded our sponsorship programme so early. It demonstrates the strength and high level of interest and support for UEFA EURO 2008?, in particular in the two host countries," said Philippe Margraff, director of UEFA's marketing and media management division.
'Leading European bank'
"EURO 2008 fits in very well with our group. It is one of the top events in Europe and, with a workforce of 142,000 and 35 million clients, we are one of the leading European banks," said Erich Hampel, chairman of Bank Austria Creditanstalt and head of the UniCredit Group's CEE division. "The fact the event is taking place in Austria is ideal for us, as we have strong roots in Austria by virtue of Bank Austria Creditanstalt." The UniCredit Group is the third largest bank in Europe with 7,200 branches in 20 countries.
Sponsorship
By November 2006, UEFA had managed to fill all ten positions in its global event sponsorship programme for UEFA EURO 2008?. In the National Supporter category, the following partners have been signed: UBS, Swisscom, Hublot and Ferrero for Switzerland; and Hublot, Österreichische Post AG, Telekom Austria and now UniCredit Group for Austria. The announcement of Unicredit Group as a National Supporter, completing the UEFA EURO 2008? sponsorship programme, demonstrates the unique quality and appeal of the UEFA European Championship as a truly global event reaching millions of people with a passion for football.
(Source: ?uefa.com 1998-2007. All rights reserved)
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