Juve and Fiat sign sponsorship deal
11/05/2007 |
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Fiat S.p.A. and Juventus Football Club S.p.A. announced this week, the signature of the final three-year agreement under which the Fiat Group will be the ?Official Sponsor? of the Juventus football club for all competitions starting from July 1, 2007 to June 30, 2010.
As previously anticipated in the Memorandum of Understanding of March 28, the Fiat Group will have the right to exploit the image of Juventus, including as well the right to use its brands? trademarks on the technical clothing of all teams of the football club.
According to the agreement, Juventus Football Club will receive a total fixed amount of 33 million euros and a variable amount to be defined on the basis of the achievement of predetermined results in Italian and international competitions.
The logo that will appear on the players? shirts during the 2007/2008 season was as well defined. It is the logo of New Holland, a company operating in the agricultural and construction equipment business, together with the Fiat Group name, to indicate that New Holland is a Fiat Group company.
More specifically, the logo represents a stylized form of a leaf or of a tire tread pattern with ?New Holland? written in dark blue on a yellow background in the upper part of the logo, and ?Fiat Group? written in white on a dark blue background in the lower part.
?The agreement ? said the Fiat Group CEO, Sergio Marchionne ? is part of a strategy aimed at enhancing and strengthening all of our Group?s brands, a strategy we are pursuing also through sports sponsorships at the highest level such as that of Juventus. We are convinced that this agreement will offer New Holland great visibility and will allow us to get millions of people acquainted with a world leader brand in terms of quality and technology in the field of agricultural and construction equipment?.
Juventus CEO, Jean Claude Blanc, stated: ?Today?s signing seals a strategic agreement which we are proud of, and kicks off the new Juventus marketing strategies. The Fiat Group will be a key partner in our future: the way its management succeeded in creating new momentum for the Group brands is an example that we set for ourselves and will inspire our work?.
(Source: FIAT Group)
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