UEFA to guard EURO brand
14/05/2007 |
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UEFA has warned companies against 'ambush marketing' around UEFA EURO 2008? after a court hearing in Zurich.
Court hearing
An important hearing at the Court of Commerce in Zurich on Tuesday heard how a large Swiss-based company had launched an advertising campaign offering competition winners tickets for a UEFA EURO 2008? match. At the court hearing, the company admitted it was wrong and agreed to cease the campaign in question immediately. The tribunal in Zurich announced its decision yesterday, confirming an immediate cessation of the advertising campaign concerned.
Firm stance
Commenting on the outcome, Gianni Infantino, ad interim CEO of UEFA, said: "UEFA does not exclude further court proceedings against any companies or advertising campaigns that seek to gain an advantage by illegally associating themselves to the name, image or marks of UEFA EURO 2008?. In addition the restrictions on the use of ticket distribution at football matches is due mainly for safety and security reasons."
(Source: ?uefa.com 1998-2007. All rights reserved)
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