Everlast Worldwide Inc. Signs Two-Year Sponsorship and Licensing Agreement with USA Boxing
21/05/2007 |
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Everlast® Worldwide Inc., manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name, announced the signing of a two-year sponsorship and licensing agreement with U.S. Amateur Boxing, Inc. (USA Boxing), the National Governing Body for the sport of amateur boxing. Under the terms of the agreement, Everlast will be the exclusive boxing equipment supplier for USA Boxing and its athletes for all USA Boxing and International Amateur Boxing Association (AIBA) sanctioned tournaments, world competitions, Olympic trials, and camps for the Men’s, Women’s, and Junior Olympic programs. Everlast boxing equipment will be used at all USA Boxing-sponsored events and shows in preparation for the upcoming Olympic Games in 2008.
In addition to signage at various events and print advertising, Everlast will further support USA Boxing and its athletes as they work to build a competitive U.S. Olympic Boxing Team for the 2008 Olympics in Beijing through promotional campaigns at various retailers, co-branded packaging on Everlast equipment, various print publications including the Everlast catalog, internet and live boxing events.
Seth Horowitz, Chairman and CEO of Everlast Worldwide Inc., said, “We are very proud to continue our longstanding relationship with USA Boxing. The collaboration between Everlast and USA Boxing is especially appropriate given our collective and unmatched history in the world of boxing. We are thrilled to support USA Boxing and complement its efforts in promoting the growth of amateur boxing while at the same time furthering our commitment to enhancing the authenticity of the Everlast brand name.”
Added John Stavros, Executive Director of USA Boxing, “Everlast has consistently demonstrated its commitment to USA Boxing by providing quality products that help prepare the USA Boxing athletes for intense competition. We are excited to have signed this exclusive agreement which will ensure their continued support and look forward to having the Everlast brand assist us in promoting the sport of amateur boxing.”
(Source: Sportsbusinessnews.com)
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