Another good year for IAAF Golden League TV sales
12/06/2007 |
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With the start of the IAAF Golden League 2007 – which consists of the six top athletics meetings in the world – on Friday 15 June, the IAAF is pleased to announce encouraging TV sales by our commercial partner IMG/TWI, who are responsible for international TV sales for the Golden League and also market “Athletix” the official IAAF TV Magazine.
International TV sales are up from 2006, with over 60 TV contracts now concluded which will ensure that the 2007 edition of the Golden League will be seen in excess of 150 countries worldwide.
Although the Golden League was already visible in the key markets in 2006, this year sees improved coverage in territories such as the USA and Italy. As per 2008 there is also a groundbreaking agreement in the Middle East that will ensure global terrestrial coverage for the first time.
In addition, the IAAF is pleased that TV sales for Athletix for 2007, its second ever season, are up by more than 40% compared to 2006. With coverage now expected in more than 50 territories, the new series of Athletix is already making a major impact with track and field fans around the world.
“I am delighted that our partnership with IMG/TWI continues to bear fruit. I believe that TV viewers will really enjoy the 2007 IAAF Golden League which offers great head-to-head competition, superb performances and, of course, all the drama of the IAAF Golden League Jackpot, but I am also pleased that our own Magazine Athletix is also going to get a very wide distribution,” said IAAF President Lamine Diack.
(Source: IAAF)
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