IOC tells Europe to back off over TV rights
15/06/2007 |
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The International Olympic Committee's future television rights income, the central funding that underpins the winter and summer Games, is under threat from Brussels, with the European Commission considering breaking up the collective selling agreements that underpin the deals.
The IOC has traditionally sold its rights as a single entity on a regional basis, with no differentiation between the individual sports in the Games, but that principle has been challenged by the EC competition commission, which would like to see the rights marketed on a sport-by-sport basis. The intervention would massively undermine the value of the rights and could have a devastating effect on minor sports that benefit hugely from the collective package, which owes the bulk of its value in summer Games to track and field.
(Source: Guardian.co.uk)
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