Wasserman Media Group Acquires OnSport
26/06/2007 |
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Wasserman Media Group (WMG) has acquired OnSport, a leading sports, media and entertainment marketing practice, it was announced Monday by Casey Wasserman, CEO, WMG. Joining OnSport, led by Founder and CEO Gary Stevenson, with WMG brings together highly complementary business practices and two of the most effective leadership teams in the industry.
"Gary is indisputably one of the most important strategists and leaders in sports and marketing. The ability for us to leverage the collective expertise of the OnSport executive group across WMG provides us both with significant opportunities on a global basis," said Wasserman.
The deal also rejoins Wasserman and Stevenson, building on a long history of business that included Wasserman's role as an OnSport partner in 2001, following Stevenson's founding of the business in 1997.
Stevenson, whose visionary and disciplined approach spans more than 25 years, has held prominent roles with NBA Properties, the Golf Channel and the PGA Tour. As the force behind OnSport, he has spearheaded strategic marketing efforts on behalf of clients such as American Express, Wachovia, Nationwide and the Pac-10 conference.
"It's great to be partnering with a team that takes a commitment to exceeding client expectations as seriously as we do. I've known Casey for many years and have watched him build an organization that is widely recognized as the best at what they do," said Stevenson. "Our entire team at OnSport is excited about the chance to align our core competencies to create a unique service offering to the sports, media and entertainment community.
As part of WMG, OnSport will continue to service its clients with an increased capacity to reach global partners and audiences. Combining its portfolio with WMG further enhances OnSport's current services, and creates one the most comprehensive sports, media and entertainment marketing practices in the field today.
(Source:Sportsbusinessnews.com)
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