Reebok renews stadium naming rights deal at Bolton
03/07/2007 |
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BOLTON WANDERERS FOOTBALL CLUB announced that they have signed a new agreement with international sportswear company Reebok, who will continue as naming rights holder of the stadium until 2016.
Wanderers and Reebok have been pioneers in terms of Stadium Naming Rights Sponsorship in the UK, since they first partnered with Reebok Stadium in 1997.
This new nine-year agreement represents the biggest sponsorship deal in the Club's history. It's a further demonstration of the progress that Bolton Wanderers have made in establishing itself as a Premiership Club over the past six years, both on and off the field.
The Club have also principally agreed to extend its technical kit sponsor with Reebok until 2016, when the current agreement expires in 2009.
Reebok's association with Bolton Wanderers stretches back over 18 years and is the longest standing main club sponsorship agreement in British football. Indeed Reebok UK's headquarters is located in the North Stand office, which has state-of-the-art facilities overlooking the pitch.
Commenting on the multi-million pound sponsorship deal with Reebok, Wanderers' Chief Executive, Allan Duckworth, said:
"Bolton Wanderers have enjoyed an outstanding and mutually beneficial partnership with Reebok for a great many years. We pride ourselves on establishing long term strategic partnerships and are delighted to be able to extend our stadium naming rights partnership for a further nine-year term, thereby reaffirming our association with one of the world's leading sportswear companies."
Kath Smith, Managing Director of Reebok UK, Ireland and Benelux added:
"Reebok was founded in Bolton in 1895 and our relationship with Bolton Wanderers spans 20 years. We are delighted to maintain our strong association, not just for historical reasons, but also for the exceptional performances of the club in the recent past both on and off the field".
(Source: bwfc.premiumtv.co.uk)
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