Pittsburgh Steelers working with Ticketmaster
01/08/2007 |
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The Pittsburgh Steelers Tuesday announced the launch of Steelers TicketExchange, a new service that will allow Steelers’ season ticket holders to forward or resell tickets to other fans for games they are unable to attend. Ticketmaster, the world’s leading ticketing company, will power the Steelers TicketExchange service and will serve as the team’s exclusive authorized ticketing and resale ticketing provider. The new service will be available on August 1.
Steelers TicketExchange, located at www.steelers.com/ticketexchange, will serve as the team’s only authorized resale Web site and will provide a convenience for season ticket holders wishing to sell and for fans wishing to buy tickets to Steelers home games. The TicketExchange transaction is entirely automated and processed by Ticketmaster. Steelers fans who purchase tickets through TicketExchange will receive a brand new ticket with a new and unique barcode identifying the buyer as the new owner of that ticket. Fans who purchase tickets via TicketExchange may select to have their tickets delivered electronically via TicketFast, Ticketmaster’s online ticket delivery service.
“Steelers TicketExchange is part of our ongoing commitment to provide the highest quality services to our loyal fans,” said Arthur J. Rooney II, president of the Pittsburgh Steelers. “This new system offers secure, fan-to-fan transactions processed by Ticketmaster and a convenient way for our fans to resell and purchase tickets. If fans purchase tickets through Steelers TicketExchange, they can rest assured that they are not purchasing fake tickets.
“The Steelers are fully committed to their fans in Pittsburgh and across the world,” said Sean Moriarty, President and CEO, Ticketmaster. “We are excited to work with the team to ensure that these new services provide added value and the best possible scope of services, making it easy and convenient for fans to attend Steelers games at Heinz Field.”
Season ticket holders selling tickets through TicketExchange receive payment through Ticketmaster and do not have to collect payment from anonymous buyers. Payments received for sales through TicketExchange, less applicable fees, will be credited to the seller's season ticket holder account and applied to future charges (e.g., post-season tickets or season tickets for the following year). Using TicketExchange, buyers can select the tickets they want based on price, seat location, and availability with the assurance that the tickets they purchase will be valid to attend the game.
Steelers TicketExchange will launch on August 1 when season ticket holders can begin posting their tickets and Steelers fans may begin purchasing tickets through the team's new resale service.
The Steelers are also introducing season ticket holders to Account Manager, a powerful online tool for managing their accounts and season tickets entirely online through “My Steelers Ticket Account” at www.steelers.com. This new service, which is also available as of August 1, allows fans to easily update some of their account information, receive personalized notifications from the team, email tickets to friends and associates, and resell tickets through the Steelers TicketExchange site.
Another new service for Steelers fans includes the installation of AccessManager at Heinz Field. Ticketmaster’s access control system works in tandem with TicketExchange and makes it easier and faster for fans to get in to the stadium on game day. Through AccessManager, all home game tickets will be “scanned” for validity at the stadium entrances. This system monitors entry traffic, helps identify invalid tickets, speeds the replacement of lost tickets, and helps eliminate wrong day event tickets.
(Source: Sportsbusinessnews.com)
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