Playstation Extends Deal with UEFA
02/05/2006 |
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Sony Computer Entertainment Europe (SCEE) announced that it is to extend its successful sponsorship of the UEFA Champions League. This is the second time that PlayStation(R) has renewed its sponsorship of the competition, highlighting the success of the partnership which began in 1997.
The sponsorship agreement will extend up to and including the 2008/2009 season, and further develops PlayStation's commitment to European football and its support of the world's finest club competition.
SCEE's Vice-President of Brand & Consumer Marketing, Darren Carter said: "PlayStation's involvement with the UEFA Champions League has served us well over the past 9 years and has significantly assisted in promoting the PlayStation brand and boosting its awareness across the whole of Europe and beyond. The UEFA Champions League is an extremely powerful communications tool and has been an important part of PlayStation's communication strategy since 1997, during which time the stature of the competition has increased along with the number of PlayStation fans".
Darren Carter added: "Sony Computer Entertainment will be entering a new era of entertainment with the launch of PLAYSTATION 3 later this year, and the UEFA Champions League will help provide a solid foundation for our plans in Europe."
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