Manchester Evening News partners with the 2008 FINA World Swimming Championships
06/08/2007 |
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The World’s best swimmers will be swimming in Manchester before they head to the Beijing Olympics and the Manchester Evening News Newspaper won’t miss a second.
Not only covering the action the Manchester Evening News will help in advertising this exciting event that has 75,000 seats available over 10 sessions in 5 days.
Elaine Darbyshire, Corporate Communications Director for the Manchester Evening News says " As the best source of sporting information for the region, the Manchester Evening News is delighted to be the first commercial partner for the 9th FINA World Swimming Championships. Manchester is fast becoming the UK capital of world class sporting events and we are immensely proud that this, the first championship of its kind to be held in the UK, is being held in the Manchester Evening News Arena. This means that the MEN will be closely associated with championship and will be able to report on all the action as it happens so that our readers don't miss a thing."
James Hickman the Five Times World Butterfly Champion has been appointed PR and Communications Manager for the World Swimming Championships and says “It’s great that the Manchester Evening News is the first official partner of our event because I know they are as passionate about this being a successful event as we are. The event in Manchester will be like no other, we do things differently in Manchester and this will be no exception. In a lot of ways I wish I was back swimming in it!”
There'll be 650 athletes from 120 different countries taking part in the five day event which will be like no other swimming championships that have gone before. Two huge temporary pools will be built in the MEN Arena and there will light, music and water, definatley a show not to miss. It's Manchester's biggest sporting event since the Commonwealth Games and will be the first FINA World Swimming Championships of its kind ever to be staged in the UK.
Marc Hope Director of Rights Marketing for Fast Track, who are managing the sponsorship for the event, said “The M.E.N. is an excellent first sponsor, offering a great P.R. platform for other partners. We are looking for just two National Partners and up to seven further National Suppliers to take full advantage of the build up to this major World Championship in one of the top Olympic sports, on home soil."
(Source: Manchester2008.org)
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