IOC Awards Broadcast Rights in Hong Kong to i-CABLE
07/08/2007 |
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The International Olympic Committee (IOC) yesterday announced an agreement with i-CABLE Sports Limited, a subsidiary of i-CABLE Communications Limited (i-CABLE), for the exclusive internet and mobile platform exhibition broadcast rights within the territory of Hong Kong for the Beijing 2008 Olympic Games. i-CABLE have also acquired the exclusive Broadcast and Exhibition rights across all media platforms for the Olympic Games in Vancouver in 2010 and London in 2012 within the territory of Hong Kong.
The IOC assessed i-CABLE on their capacity to reach the broadest possible audience on a variety of broadcast platforms and their commitment to promoting the Olympic Games and the values of the Olympic Movement. i-CABLE also demonstrated a clear ability to meet the highest standards in internet and broadcast quality and security.
IOC President Jacques Rogge said “Our aim is to ensure that as many people as possible are able to enjoy the Olympic Games on all broadcast platforms and we look forward to working closely with i-CABLE to make this possible in Hong Kong”.
IOC Executive Board member Richard Carrión, who led the negotiations, said, “The IOC is happy to announce this agreement with i-CABLE, who will be an important partner of the IOC, especially as some of the events at the Beijing 2008 Olympic Games will take place in Hong Kong. In addition, as a result of this deal there will be comprehensive coverage of the Winter Olympic Games in a variety of platforms in Hong Kong. i-CABLE has demonstrated a passion for the Olympic Games and the values of the Olympic Movement as well as a clear commitment to offer increased multi-platform coverage of the Games to sports fans across Hong Kong.”
Chairman of i-CABLE, Mr Stephen Ng, said, “As a leading communications company in Hong Kong, we are proud to be associated with the world’s most prestigious sporting event. We will provide unprecedented coverage of the Olympic Games both in terms of both breadth and depth. The award of exclusive Olympics rights was recognition of the Company’s efforts in promoting sports in the territory. We are confident that we will uphold the values of the Olympic Movement and we will bring the Olympic Games to the people of Hong Kong on a scale unprecedented in the territory via our various programming and technology platforms.”
(Source: IOC)
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