McDonald's to Sponsor 'Champion' Children From Around the World at Beijing 2008 Olympic Games
08/08/2007 |
 |
 |
As part of McDonald's ongoing commitment to children, the company will launch its newest Olympic Games program, McDonald's Champion Kids, on Aug. 9, 2007 in Beijing.
The program will enable up to 300 kids from around the world to travel to the 2008 Olympic Games to share their stories and experiences with their local communities and hometown news outlets. Through this once-in-a-lifetime journey, the children will have the chance to see the Games, meet Olympic athletes, visit cultural sights and interact with kids from across the globe.
Six-time Olympic gold medalist Michael Phelps will serve as McDonald's Global Ambassador for the program. Joining Phelps to kick-off the program at a special media event Aug. 9 in Beijing will be International Olympic Committee (IOC) President Jacques Rogge, Executive Vice President of the Beijing Organizing Committee of the Olympic Games (BOCOG) Mr. Wang Wei, Republic of China Olympic gold medalist and McDonald's Champion Kids Ambassador in China Guo Jingjing, and other local dignitaries.
"With the McDonald's Champion Kids program, we are making a significant investment to give hundreds of children the experience of a lifetime," said Mary Dillon, McDonald's Global Chief Marketing Officer. "These kids will reach out to thousands more, connecting with their worldwide peers to communicate the sights and sounds of the Olympic Games and the fascinating culture of China. It's another example of our commitment to the enrichment of children."
Support for the Program
"McDonald's unique Champion Kids program mirrors the passion we have for bringing together youth from around the world, connecting cultures and communities as only the Olympic Movement can," said IOC President Jacques Rogge.
"McDonald's is providing a once-in-a-lifetime opportunity for children around the world," said Phelps. "For the kids to experience China and the world's greatest sporting event at one time is simply incredible."
(Source: Sportsbusinessnews.com)
|
| Back |
|
|
|
|
 |
