Infront launches live IP broadcast platform for Serie A
21/08/2007 |
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Infront Advanced Media Solutions is launching a dedicated broadband channel for Italy’s SerieA, in time with the kick off of the 2007/2008 season on August 26th.
SerieA.tv (www.SerieA.tv) will offer fans of Italian football in the Americas and in selected Asian countries the opportunity to watch a broad range of Serie A matches live and on demand on the Internet.
SerieA.tv is being produced and managed by Infront Advanced Media Solutions, a division of the Swiss-based sports marketing company Infront Sports & Media, in cooperation with the MP & Silva agency, the league’s media distribution partner.
A “first” in the history of the league
This is the first time in the history of Serie A that a wide-ranging online service will be available to fans, offering them flexible viewing options.
The matches of the 2007/08 season will be offered as high-quality video streams (up to 400k) “live and on demand”, together with various highlight programmes. In addition to match coverage, SerieA.tv will also feature daily video news programmes and two weekly TV magazine programmes available each Monday and Friday.
The online service will be further embellished by the latest news and statistics from all 20 Serie A clubs. This comprehensive range of top sports action and quality information positions SerieA.tv as the ultimate one-stop-shop for all fans of one of the most exciting football leagues worldwide. The entire platform is being presented in English language. Most of the matches will be available with dual commentary, Italian and English.
The user can chose from three flexible subscription models to access the content. Single matches can be purchased for $6.95 USD, while the season package is available for $109.95 USD. There is also a monthly subscription, set at $14.95 USD. A promotional offer at $89.95 USD is available for fans subscribing before the beginning of the season on August 26, 2007.
A tailor-made online service
Infront Advanced Media Solutions will produce tailor-made new media content for SerieA.tv, using experienced editors, commentators and producers to create the dedicated online coverage.
Maurizio Barbieri, Director of Infront Advanced Media Solutions, said: “We are very happy to take on such an important and ambitious project to bring Serie A to the American continent and to Asia. Through SerieA.tv, one of the most exciting football leagues worldwide will get greater exposure globally, freeing the fans from broadcasters’ limitations or scheduling choices. It is our goal to redefine how sport is viewed and experienced online and SerieA.tv is the first one of many projects aimed to do so.”
Philippe Blatter, President & CEO of the Infront Group, said: “This innovative project further strengthens Infront’s position in new media. It is a major boost for our production service capabilities. We will implement similar top-quality IP exploitation models for other clients, enhancing the coverage of their properties and providing increased exposure for sponsors.”
(Source: Infrontsports.com)
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