Samsung's big NFL deal
24/08/2007 |
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Samsung Electronics America Inc., the market leader in HDTVs, is proud to announce the company will be continuing its successful sponsorship as the Official HDTV of the NFL with a new multi-year sponsorship contract. The NFL also chose Samsung HDTVs to be installed in select areas of all stadiums as part of the league’s recent HDTV upgrade. For the first time, critical insights can be relayed to the field from the coach’s booth based on viewing the game on Samsung High Definition Televisions.
As America’s leader in HDTVs coupled with complimentary source products like next generation DVD Players and Home Theater Systems, Samsung receives several key designations through the NFL sponsorship, including Official HDTV of the NFL and Official Home Theater of the NFL.
“We are excited to expand upon our relationship with the NFL after serving as the Official HDTV of the NFL for the past two years,” said Tim Baxter, Executive Vice President of Sales and Marketing at Samsung Electronics. “As the number 1 provider of HDTVs, Samsung strives to bring innovative HDTV technologies that enhance the HD viewing experience for football and sports fans everywhere. We are proud to be the number 1 pick of the NFL and a part of the most-watched sport in the country."
“The NFL prides itself in identifying key sponsors to support the continued success and innovation of the sport,” said Peter Murray, the NFL’s Senior Vice President of Partnership Marketing and Sales. “We are pleased to expand our relationship with Samsung which over the last two years has contributed greatly to enhancing the high definition viewing experience of football.”
Samsung's sponsorship of the NFL will be activated in a comprehensive marketing campaign and through Samsung's major retail partners.
(Source: Sportsbusinessnews.com)
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