IAAF and Dentsu extend agreement
28/08/2007 |
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Dentsu Inc. and the IAAF announced that Dentsu has acquired exclusive global marketing and media rights (media rights outside of Europe and Sub-Sahara Africa) for the IAAF Athletic Series from 2010 through 2019. Dentsu previously acquired these rights from 2001 through 2009, and the IAAF has renewed this arrangement in appreciation of Dentsu’s activities to date. The rights cover fifty-eight IAAF events as part of the IAAF World Athletic Series, including the World Championships in Athletics (see Note 2).
Dentsu will globally promote the marketing and media rights to the IAAF World Championships in Athletics and other IAAF World Athletic Series events continuing on from 2010 in collaboration with Dentsu Sports Europe in London, which was established last week on August 23.
Dentsu and the IAAF will continue to jointly develop new marketing programs with the objective of increasing the popularity of track and field and its events throughout the world.
(Source: Dentsu)
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