Warner Home Video And The NHL Announce New Multi-Year Content Agreement
11/09/2007 |
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Warner Home Video (WHV) and the National Hockey League (NHL) have agreed on a new multi-year deal that will continue their production and distribution partnership for officially-licensed NHL content. The announcement was jointly made by Jeff Brown, WHV Senior Vice President and General Manager TV, Sports and Franchise, and John Collins, NHL Senior Executive Vice President of Business and Media.
The NHL and WHV will continue to work hand-in-hand to create and distribute NHL content. Projects will include team histories, championship seasons, magic moments, player profiles, complete games and other special hockey productions. WHV will distribute the NHL programming via packaged media(DVD) as well as Electronic Sell-Through for all new releases and select catalog programs.
When you combine the assets of the NHL - storied franchises, amazing young talent, spectacular on-ice action, the excitement of the Stanley Cup playoffs - the possibilities are endless when it comes to producing high-quality DVDs hockey fans of all ages will love.
WHV will distribute a minimum of six new worldwide releases per year for the next five years. There also will be increased cross-marketing opportunities with WB Theatrical and Warner Premiere during the term of the deal. Future NHL titles to be distributed by WHV include Greatest Games in Pittsburgh Penguins History and Greatest Games in Stanley Cup History.
Brown said, “When it comes to passion and loyalty, it’s hard to top what the NHL has to offer. We are thrilled to continue our relationship with the NHL and we look forward to expanding our joint venture into non-traditional avenues which will only help grow the brand even more.”
Collins said, “The commitment and dedication Warner Home Video has for hockey is displayed in all of the high-quality NHL products in their catalog. We are looking forward to working together to take the NHL home video market to the next level.”
(Source: Sportsbusinessnews.com)
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