Cricket chiefs talk telly
12/09/2007 |
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Despite having two years to run on its broadcast deal the England and Wales Cricket Board is understood to have already opened discreet negotiations over its next rights package running form 2010 to 2014.
The broadcast question has become a major issue in the ECB chairman's race with Giles Clarke, a member of the negotiating team that did the satellite-only deal with Sky last time round, favourite to defeat the more terrestrial-friendly Mike Soper, below.
Sky is keen to capitalise on its advantage should Clarke win and seal an early renewal of its contract before next summer, when tender documents are likely to go out. The ECB is conscious that a free-to-air element in its overall package would help public perceptions of the sport and has been talking to the BBC about what would suit the corporation.
(Source: Guardian.co.uk)
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