Broadcast Veteran Keith Pelley Appointed President of 2010/2012 Olympic Coverage
12/09/2007 |
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CTV Inc., together with Rogers Media Inc., announced the appointment of Keith Pelley, one of Canada's most respected sports broadcast veterans, as President of the consortium that will build and lead the strategic plan for coverage of the 2010 Olympic Winter Games in Vancouver/Whistler and 2012 Olympic Summer Games in London.
The appointment becomes effective following the 2007 Grey Cup.
This announcement marks the first step in the creation of the CTV-Rogers Olympic consortium. In his new role, Pelley will be responsible for building the organization, overseeing its day-to-day operations, the complete sales and marketing initiatives surrounding the Games, and creating the multi-platform Olympic coverage plan which includes all facets of production, scheduling and the recruitment of on-air talent.
(Source: CTV.ca)
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