Cleveland Indians and IMG Partner in Ball Park Naming Rights Search
20/09/2007 |
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The Cleveland Indians yesterday announced a partnership with IMG to search nationally, regionally and locally for a naming rights partner for Jacobs Field.
The Cleveland Indians are in search of a partner to name the ballpark that has greeted more than 36 million fans through the turnstiles since it first opened in 1994.
When the ballpark opened, Indians owner, Richard E. Jacobs, purchased the naming rights of "Jacobs Field" for a 13-year term, which expired at the conclusion of the 2006 season. At present, the name Jacobs Field remains while the Indians organization actively pursues a new naming rights partner.
To help with the search, the Indians have partnered with sports, entertainment and media firm IMG. IMG partners with the world's leading marketers and media networks to help grow their businesses through event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.
"Selecting IMG was an easy decision for us as we seek a naming rights partner for our ballpark," said Cleveland Indians President Paul Dolan. "IMG will allow us the opportunity not only to partner with another home-town team, but also expand our naming rights search due to the stature and credibility IMG has earned nationally and worldwide in the sports and entertainment business industry."
Andy Pierce, IMG's Senior Corporate Vice President, Managing Director Consulting, added: "With our long ties to the Cleveland area, IMG is looking forward to working side-by-side with the Indians organization to identify and secure a naming rights partner for Jacobs Field that will not only benefit the entire Cleveland and northeast Ohio community, but further grow the team's success as one of baseball's most-recognized brands."
(Source: IMG)
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