UEFA EURO 2008™ broadcast rights sales process
27/09/2007 |
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European sales
For the first time in the history of UEFA, the television rights for the European Football Championship final round are being negotiated on a market-by-market basis, i.e. by country. The sales will be conducted on UEFA's behalf by the Sportfive agency, UEFA's European sales agent for the exploitation of broadcast rights relating to UEFA EURO 2008™
The commencement dates for the formal sales processes in each European country will be posted on the official UEFA EURO 2008™ website (www.euro2008.com) as and when these dates are determined.
Ex-European sales
In December 2006 UEFA awarded the Ex-European Media Rights for UEFA EURO 2008tm. The tender approach taken by UEFA inviting bids from both broadcasters and agencies has proven to be successful. The quality of the offers received, convinced UEFA to directly complete negotiations with broadcasters in certain strategic territories (the Americas, the Indian Subcontinent, Hong Kong and Middle East and North Africa). UEFA had further extended its business relationship with Sportfive who has been appointed its exclusive agent over the rest of the world.
(Source: ©uefa.com. All rights reserved)
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