CAF and SPORTFIVE engaged until 2016
04/10/2007 |
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SPORTFIVE and the African Confederation of Football signed this Wednesday at the headquarters of Lagardère Sports an agreement granting SPORTFIVE the exclusive marketing and media rights, as an agent of CAF from 2009 to 2016. This agreement includes the following competitions:
• Africa Cup of the Nations 2010, 2012, 2014, 2016
• CAF Champions’ League from 2009 to 2016
• Confederation Cup from 2008 to 2016
• African Youth Championship 2009, 2011, 2013 and 2015
The President of CAF, Issa Hayatou, expressed, in the name of CAF and the entire African football community, his satisfaction for this agreement concluded with SPORTFIVE, a long term partner of CAF: “the contract which includes marketing and media rights of CAF competitions is concluded until 2016 and coincide with the medium-term strategy of CAF and the development of African football”.
Olivier Guiguet, President of Lagardère Sports, is pleased with the signature of this agreement and declares: “through this contract, we express to CAF our faith in the future of African football. We will do our utmost to give CAF competitions the place they deserve on the international football stage whereas the African continent is about to host the World Cup for the first time in 2010”.
SPORTFIVE, which marketed since 1994 the Africa Cup of Nations media rights, as well as the marketing rights since 2004, contributes to the development of African football since many years. Thanks to this collaboration, the ACN recorded for its last edition in 2006 in Egypt a cumulated audience of more than 4.2 billions TV viewers, thus placing the competition to the third position in world football events.
(Source: CAF)
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