Italian Olympic Committee Appoints Octagon Marketing and Sponsorship Sales Agency
05/10/2007 |
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The Italian Olympic Committee (CONI) announced the appointment of Octagon as its worldwide marketing and sponsorship sales agency. The Octagon appointment represents the first time CONI has retained an agency to develop, market and sell sponsorship opportunities to multi-national corporations.
Sponsorship provides marketers opportunities to associate their brands and products with the Italian Olympic Team in Italy in conjunction with the 2008 Summer Olympic Games, the 2009 Mediterranean Games and the 2010 Winter Olympic Games.
In addition, Octagon is working with CONI on Casa Italia, its VIP hospitality center in Beijing during the 2008 Games.
(Source: Octagon.com)
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