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| Brief Description |
Look, an emerging and distinct discipline in the world of branding, is the coordinated creation and expression of a brand personality at a particular destination. Look is about identifying and realizing the best opportunities to express a brand in the most effective and compelling way within an environmental context.
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| Profile |
Todays national and international sporting, cultural and corporate events have evolved into avenues for powerful branding opportunities for nations, federations, corporations and even products and services. The Look Company elevates these events and brands, bringing them to life as engaging brand destinations.
Look, an emerging and distinct discipline in the world of branding, is the coordinated creation and expression of a brand personality at a particular destination. Look is about identifying and realizing the best opportunities to express a brand in the most effective and compelling way within an environmental context.
As the original and world leader in the Look industry, The Look Company embraces a fully integrated, turnkey approach to creating and implementing world class Look expressions that captivate, excite and interact with spectators and participants at largescale events; and consumers and clients in the retail and commercial environment.
The Look Company transforms a brands immediate environmental canvas, typically defined by venues, buildings and the surrounding cityscape; and creates memorable experiences that inspire and engage.
Established in 1998 in manufacturing facilities in Toronto, Edmonton, Johannesburg and Doha. Our team of experts is dedicated to designing, producing and implementing always engaging Look programmes.
Misnad Group of Companies. The Look Company works alongside local suppliers to ensure brands, events and cities are brought to life as engaging destinations by offering:
- Turnkey Look Programs:
A fully integrated, one-stop-shop approach that combines brand strategy and concept development, planning, project management, design and engineering, logistics and procurement, print and hardware manufacturing, installation, maintenance and decommissioning.
- Innovative Look Solutions:
Unique city, building and venue transformations in the form of building wraps, statues, sculptures, giant billboards, gateways, large-scale building projections, as well as winner tributes such as the Barrie, Canada, The Look Company has studios andThe Look Company LLC is a Qatari owned company under the Al Walkway of Champions
- World-class Look Expertise:
A strong team of strategic planners, dynamic project managers, passionate designers, rigorous engineers, resourceful logistics experts, experienced production specialists, and dedicated installation crews.
- Industrys Best Look Products:
A comprehensive set of outstanding high quality products that includes fabric banners, flagpoles, building wraps, venue indoor and outdoor graphics and lighting, signage, etc, which collectively communicate the overall branding strategy and promote the brand image at a particular destination.
- Superior Return on Investment:
Solutions and programs that seek to optimize sponsorship opportunities and support cost-effectiveness through a re-usable Look infrastructure.
- Sustainability and Development:
While creating the right Look for each brand destination, The Look Company aims to set up a sustainable future for the people and the environment in which it operates. It upholds a strong sense of social conscience and seeks to explore, recognize, understand, appreciate and identify with local customs, needs, issues and objectives. The Look Beyond Borders division is dedicated to investing in the future of those countries The Look Company has the privilege of working in.
Fully integrated one - stop - shop!
Brand Strategy
Look Strategy
Project Management
Design
Engineering
CAD
Site Surveying
Lighting & Projection
Logistics
Procurement
Print
Hardware & Manufacturing
Installation & Decommissioning
Building Wraps
Statues
Sculptures
Giant Billboards
Gateways
Large-scale Building Projections
Walkway of Champions
Fabric Banners
Flagpoles
Venue Graphics, Indoor/Outdoor
Vehicle Graphics
Lighting
Signage
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| Major Events |
2007-2008, Doha 2016 Olympic & Paralympic Games Bid 2008, Schools Olympic Day, Qatar 2008, Moto Grand Prix of Qatar 2008, Commercial Bank Qatar Masters (golf) 2008, African Cup of Nations (sponsor activation), Ghana 2007, Class 1 World Powerboat Championship, Qatar 2006, 15th Asian Games, Doha 2005, 3rd West Asian Games, Doha 2005, World Curling, Edmonton 2004, International Triathlon Union 2003, World Cycling Championships, Hamilton 2003, Special Olympics World Summer Games, Dublin 2002, XVII Commonwealth Games, Manchester 2002, Olympic Winter Games, Salt Lake City 2002, Mastercard Figure Skating, Quebec City 2002, FIFA U19 Womens World Championships, Canada 2001, ISU Figure Skating 2001, 8th IAAF World Track & Field Championships, Edmonton
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| More Information at |
| http://www.thelookcompany.com |
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