NBA heads to Manchester 01/03/2011
The National Basketball Association (NBA) has agreed to play a series of games in Manchester as part of its drive to promote the sport in the UK.
Team USA, made up of some ...More>
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Row over Sochi mascot 01/03/2011
The polar bear chosen as one of the mascots for the 2014 Sochi Winter Olympics has sparked a copyright row after the creator of the teddy bear from the 1980 Games claimed his ...More>
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Perth 2011 appoints travel partner 24/02/2011
Qantas Holidays has signed up as the official travel partner of the Perth 2011 ISAF Sailing World Championships in December.
More than 6,000 visitors are expected to travel...More>
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NHL signs biggest ever deal 23/02/2011
The National Hockey League (NHL) has signed the biggest corporate sponsorship deal in its history with SABMiller’s MillerCoors and Molson Coors of Canada.
The seven-year ag...More>
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La Liga tops merchandising table 23/02/2011
Clubs in Spain’s La Liga generated the most revenue from merchandising and licensing of any European league last season.
It is the first time Spain has topped the European ...More>
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HSBC renews eventing deal 21/02/2011
HSBC has agreed a further three-year term as global sponsor of FEI Eventing to include title sponsorships of the HSBC FEI Classics until the end of 2013 and the HSBC FEI Europ...More>
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Formula One Group loses trademark fight 18/02/2011
A European court has rejected Formula One Group's attempt to get exclusive rights to the ‘F1’ abbreviation as a trademark.
The General Court in Luxembourg, Europe's second-...More>
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USOC signs new sponsor 18/02/2011
Online broker TD Ameritrade has signed a two-year deal to sponsor the US Olympic team for the 2012 Games in London.
The deal marks the first-ever United States Olympic Comm...More>
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ITU brings new partner on board 17/02/2011
The International Triathlon Union's (ITU) premier series, the Dextro Energy Triathlon ITU World Championship Series, has signed Rock-It Cargo as a new sponsor.
The freight...More>
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Man Utd set for commercial milestone 15/02/2011
Manchester United looks certain to be the first Premier League club to break the £100m barrier for commercial revenue alone.
The most recent three-monthly accounts sho...More>
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Charity calls for alcohol sponsorship ban 15/02/2011
Drinks industry sponsorship of sports events in Wales should be banned to help cut booze culture, an alcohol awareness charity has claimed.
Alcohol Concern Cymru said marke...More>
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DHL agrees Man Utd tie-up 15/02/2011
DHL has signed up as Manchester United’s official logistics partner.
The three-year deal covers a wide range of integrated B2B and consumer marketing activities and events ...More>
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