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Hugo Boss extends golf deal 01/12/2010
Hugo Boss, the official clothing sponsor of the BMW PGA Championship, has renewed its deal for a further three years.
The relationship between Hugo Boss and the European T...More>
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SEAT signs Fulham deal 01/12/2010
Fulham Football Club has appointed SEAT as its official car supplier.
The two-year deal will see SEAT supply the Whites club with a number of vehicles.
The Spanish car b...More>
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Lions sponsor renews deal 01/12/2010
FirstCape Wines has agreed a new sponsorship deal with the British & Irish Lions for the team’s tour of Australia in 2013.
FirstCape Wines, the UK’s fourth-largest selling ...More>
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Hambantota appoints roster of agencies 01/12/2010
Pmplegacy, part of the sports marketing division of Chime Communications, has been appointed as lead adviser and project manager by the Hambantota 2018 Commonwealth Games bid....More>
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Reebok to sponsor Canadian cricket 30/11/2010
Reebok has signed a deal to become the official apparel supplier of Canadian cricket.
The deal is reported to be a "multi-year" arrangement but no details have been given b...More>
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Castrol renews programme sponsorship 29/11/2010
ESPN STAR Sports (ESS) has announced that Castrol will continue as title sponsor of Football Crazy, one of Asia’s most popular football entertainment shows, for the 2010/11 se...More>
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British F3 sponsor extends deal 29/11/2010
Cooper Tires is to continue as title sponsor of British Formula 3 until at least the end of 2014.
The American tyre company began its association with British F3 in 2009, w...More>
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Everton signs £12m Chang renewal 26/11/2010
Everton has agreed a three-year extension to its shirt sponsorship deal with Chang in a deal worth about £12m.
The club’s association with Thai beer Chang is now the l...More>
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Gatwick appoints TSE for 2012 task 25/11/2010
TSE Consulting has been appointed by London Gatwick Airport (LGA) to help it become London 2012’s airport of choice.
Gatwick is the UK’s second largest airport, welcoming ...More>
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Archery GB agrees landmark deal 25/11/2010
Archery GB has signed its first major commercial sponsorship deal.
The agreement with Foresters Friendly Society – which will become the organisation’s official performance...More>
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USTA takes sponsor to court 24/11/2010
The United States Tennis Association (USTA) is taking legal action against Olympus, which sponsors the US Open Series, claiming the company has backed out of its sponsorship a...More>
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Land Rover becomes Rugby World Cup sponsor 24/11/2010
Land Rover has signed a deal with the International Rugby Board that sees it become an official sponsor of the Rugby World Cup 2011 in New Zealand and a worldwide partner of t...More>
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Hyundai-Kia renews Fifa deal 24/11/2010
Fifa top-tier partner Hyundai-Kia has extended its agreement with world football’s governing body up to and including the 2022 World Cup.
The company has been a Fifa partne...More>
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Virgin Active backs London Triathlon 24/11/2010
Virgin Active Health Clubs is to headline sponsor the annual London Triathlon tournament from July 2011.
The three-year agreement will see the event, owned by IMG Challenge...More>
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