Santander sponsors Copa America 24/11/2010
Santander has signed up as the official bank of the 2011 Copa America.
The Spanish financial giant has sponsored South America’s Champions League equivalent, the Copa Liber...More>
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London 2012 on hunt for beer sponsor 23/11/2010
London Olympics organisers have issued a tender to find the official beer, wine and champagne supplier to the Games.
Organising committee LOCOG is thought to have already h...More>
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Perth 2011 appoints Sports City 23/11/2010
The Perth 2011 ISAF Sailing World Championships has appointed Sports City as its exclusive global commercial partner.
The agreement will see Sports City’s commercial divisi...More>
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Nike agrees Qatar kit deal 23/11/2010
Nike has signed a deal with the Qatar Football Association to become the national team’s official kit supplier.
The partnership was signed at the Aspire4Sport Congress, hel...More>
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FC Dallas close to shirt deal 23/11/2010
FC Dallas is on the verge of signing its first shirt sponsor.
The Major League Soccer club, which lost out to the Colorado Rapids in the final of the MLS Cup at the weekend...More>
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Cricket South Africa loses sponsor 22/11/2010
Standard Bank has announced that it is ending its sponsorship deal with the South African cricket team.
The company currently sponsors the national one-day and Twenty20 tea...More>
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Bin Hammam hails sponsors 22/11/2010
Mohamed Bin Hammam has praised the Asian Football Confederation’s (AFC) sponsors for supporting the organisation.
His comments came on the eve of the AFC Champions League ...More>
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CECAFA championship secures sponsor 19/11/2010
The Council of East and Central Africa Football Associations (CECAFA) has agreed a $450,000 sponsorship deal for its annual championship.
East African Breweries Limited has...More>
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SPORT+MARKT and REPUCOM announce alliance 19/11/2010
Sponsorship research and consultancy agencies SPORT+MARKT and REPUCOM International have announced a strategic alliance.
The two companies will continue to operate under th...More>
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US sports enjoy sponsorship hike 18/11/2010
The four major North American sports leagues are expected to see sponsorship revenue increase by 7.6 per cent in 2010.
The rise is partly down to the return of the financia...More>
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DHL signs Volvo Ocean Race deal 18/11/2010
The Volvo Ocean Race has appointed DHL as its official logistics partner ahead of next year’s event in Spain.
The company will provide a complete logistics solution for the...More>
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Sponsor makes Ashes beer pledge 17/11/2010
One of the Australian cricket team’s sponsors has promised to buy a beer for every adult in the country if the home side beats England in the upcoming Ashes series.
If Aust...More>
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Lotus F1 boss unsure over name change 17/11/2010
Malaysian-owned Lotus Racing could have a completely new identity in Formula 1 next season – although team principal Tony Fernandes wants to keep the Lotus name if he can.
...More>
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Fencer backs Annecy 2018 17/11/2010
New world fencing champion Maureen Nisima has become the latest athlete to back Annecy’s bid to host the 2018 Olympic and Paralympic Winter Games.
Nisima, who won her firs...More>
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