ArcelorMittal has signed up as a tier two sponsor and the official steel supporter of the London 2012 Olympics.
The deal follows confirmation that ArcelorMittal will fund t...More>
ITV has agreed to pay significant compensation to Nike after a technical problem cut short the premiere of its high-profile three-minute World Cup ad during the Champions Leag...More>
he Board of Control for Cricket in India (BCCI) is looking for sponsors for four Indian teams.
Board secretary N Srinivasan has invited bids for the men's, women's, India A...More>
Lincoln City has signed a shirt-sponsorship deal with GoCar Motor Superstore.
The company sponsored the South Stand at Lincoln’s Sincil Bank stadium last season but has ext...More>
Red Bull has revealed it could sell the naming rights to its Formula 1 team.
Dietrich Mateschitz, the billionaire founder of the energy drinks company, told the Sunday Expr...More>
Tennent’s is ending its partnership with the Scottish Football Association (SFA) after 36 years.
The decision comes just three months after the brewer signed a shirt-sponso...More>
BT has extended its support of the British Paralympic Association to include the 2016 Games in Rio de Janeiro.
The telecoms giant is already a tier one London 2012 partner ...More>
Carlsberg has renewed its long-standing sponsorship deal with Uefa to include the 2012 European Championship.
The brewer becomes the fifth global partner of Euro 2012 follo...More>
BMW has announced a four-year extension to its sponsorship of the BMW PGA Championship, the European Tour’s flagship event.
The German car giant has backed the tournament, ...More>
AG Barr-owned juice brand Rubicon has signed up as an official partner of the Friends Provident t20 county competition.
Rubicon's deal with the England and Wales Cricket Bo...More>
Seattle Sounders minority owner Drew Carey has claimed that the football World Cup is in a different league to the Super Bowl in terms of popularity.
Carey, who is a member...More>
England’s 2018 World Cup bid has been given a welcome boost following the Lord Triesman scandal with the news that Umbro has signed up as an official partner in a deal worth a...More>
Leading golfer Lee Westwood has admitted that players must work harder to give sponsors better value for money.
The world No 3 was speaking after a speech at the European T...More>
Toyota has branded Formula 1 “too elitist” and vowed to focus on other forms of motorsport that are more accessible to the public.
Former F1 team principal Tadashi Yamashin...More>
Swiss sportswear manufacturer Burrda has signed a deal with Watford to become the club’s official sponsor and kit supplier.
The contract with Watford is Burrda’s second UK ...More>
Retail giant Spar Group has signed a deal with the Botswana Netball Association (BONA) to sponsor its league.
The three-year deal is thought to be the biggest-ever netball ...More>
Barcelona’s marketing chief has revealed that the club has to work just as hard to maintain its dominance in the commercial stakes as it does on the pitch.
Lander Unzueta, ...More>
