Perth 2011 appoints Sports City 23/11/2010 |
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The Perth 2011 ISAF Sailing World Championships has appointed Sports City as its exclusive global commercial partner.
The agreement will see Sports City’s commercial division assisting the event in its search for partners and sponsors worldwide, as well as promoting the event internationally.
Apart from the prestige of the championships themselves, 75 per cent of the athletes are seeking qualification to compete at the London 2012 Olympic Games.
Darren Beazley, director of commercial partnerships at Perth 2011, said:” Perth 2011 is a major international sporting event that will reach a significant television audience. We know that the Perth 2011 ISAF Sailing World Championships will be especially attractive to European companies seeking to convey their commercial messages.”
Mr Beazley said it made sense for Perth 2011 to form a partnership with a professional company based in the United Kingdom and Sports City was the perfect partner.
“We look forward to working with Sports City to secure international commercial partners over the next 14 months”
Nuno Sousa, chief executive of Sports City, added: “I am thrilled with this partnership as I truly believe in the value that such an event will add to future partners and sponsors.”
"Sailing is a sport that offers brands a platform to target a very specific segment and in the case of this event, on a global scale."
The Sailing World Championships are expected to attract some 500,000 spectators to the city of Fremantle over the 16-day programme. With a national and international television and online audience in excess of 500 million, the commercial opportunities are extensive.
For more information about the Perth 2011 commercial programme, brands are welcome to contact Nuno Sousa on +44 1733 201011.
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