IOC awards Youth Games broadcast rights 15/11/2009 |
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The International Olympic Committee has announced that MediaCorp, SingTel and StarHub will be the official Singapore broadcasters for the inaugural Youth Olympic Games which take place in the country next year.
The Olympic Broadcasting Services, the host broadcast subsidiary wholly owned by the IOC, will deliver the three organisations, as well as broadcasters around the world, a number of live broadcast feeds and a 24-hour Youth Olympic News Channel.
MediaCorp has been granted the exclusive broadcast rights on free-to-air television and radio within Singapore, and the non-exclusive right to broadcast clips on a delayed basis in English on Channel News Asia, MediaCorp’s proprietary television news channel.
SingTel has been handed the exclusive broadcast rights for the Youth Olympic News Channel on mobile phones within Singapore. It has also acquired the rights to the Youth Olympic News Channel and the live feeds in Bangladesh, India, Indonesia, Pakistan, Philippines and Thailand on the mobile phone platform.
Additionally, SingTel will work with the OBS to develop an internet webcasting solution with a view to maximising the exposure of the Youth Olympic Games internationally.
Meanwhile, StarHub has been granted the exclusive broadcast rights to the live feeds on the pay cable television and mobile phone platforms within Singapore, as well as the exclusive broadcast rights for the Youth Olympic News Channel within Singapore on its free Preview Channel, Channel 01.
All three organisations have also acquired the non-exclusive right to broadcast the Youth Olympic Games online (live and on-demand) within Singapore.
IOC president Jacques Rogge said: “The first ever Youth Olympic Games will be an important moment for the Olympic Movement. It is the first time we have launched a new event since the first ever Winter Games in 1924. This announcement is a big step forward in ensuring that the Youth Olympic Games are available to viewers on all broadcast platforms, both within Singapore and around the world.”
In addition to the announcement, the IOC has informed all existing official Olympic broadcast partners (in territories outside Singapore) that they have the opportunity to acquire the right to broadcast the Youth Olympic Games within their territory without charge, if they guarantee certain levels of exposure across all media platforms.
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