Murray Effect fuelling O2 ticket sales 17/11/2009 |
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The ATP World Tour Finals later this month could give London an economic boost of up to £100m.
Tickets are close to selling out for the event, which takes place at The O2 between November 22 and 29, with experts attributing the surge in demand to the Andy Murray Effect.
A report commissioned by title sponsor Barclays predicts the total economic effect of the tour finals, which brings together the world’s top eight men’s singles and doubles players, may be as much as £100m, while the event will generate a “multi-million-dollar” profit for the tour.
The final tournament of the men’s season is less than 10,000 tickets away from selling all 271,00 seats and ATP Tour chief marketing officer Phil Anderton said: “We’re confident we’ll have a sell-out.”
Tom Canon, author of the Barclays-commissioned report and a professor at the University of Liverpool Management School, added: “A quarter of people who have bought tickets will come from the north of England and Scotland.
“It’s the Murray Effect. Andy has national appeal. He’s pulling people into London,” who will be spending money on hotels, eating out and Christmas shopping, he added, giving the economy a much-needed boost.
The first ATP Tour finals were held in Tokyo in 1970. New York’s Madison Square Garden hosted the tournament, which was then called The Masters, from 1977 to 1989. Sydney, Lisbon, Houston, Hannover and Frankfurt have also played host, while Shanghai has been the event’s home for the past four years.
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