Pitch handed Hennessy Gold Cup task 18/11/2009 |
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Pitch has been appointed by Hennessy to promote the drinks brand’s sponsorship of the Hennessy Gold Cup on November 28.
The race is the highlight of the three-day winter festival at Newbury and Pitch will work to maximise awareness of the brand’s long-standing backing of the event, which at 53 years is the longest association in sports sponsorship history.
Pitch chief executive Henry Chappell said: “Hennessy has sponsored the Gold Cup for over 50 years, and it is exciting for us to look at new ways to help continue to drive the buzz that already exists around the event.
“It is a key fixture in the winter social and racing calendar, and I am confident that we will deliver in reinforcing those values, as well as spreading awareness of the event even further afield.”
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