FIM hands Perform website task 24/11/2009 |
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Perform has been appointed to develop a new video website for the Fédération Internationale de Motocyclisme (FIM), the international governing body of motorcycle racing.
The three-year deal will also see digital sport and entertainment specialist Perform manage, promote and monetise the new site for the FIM.
The site will showcase a combination of live and video-on-demand content from all motorcycle disciplines governed by the federation, which include road racing, motocross, trials, enduro, cross-country rallies and track racing.
Perform’s joint chief executive Oli Slipper said: “This is an important partnership to help drive interest in FIM disciplines and motorcycling as a whole, giving fans around the world access to an unprecedented motorcycling video library.
“Perform’s experience with managing digital solutions for numerous international sports federations and governing bodies and the quality of FIM’s content will expand the reach of the FIM brand and events, increase the level of user engagement and attract new fans globally.
“As a part of this project, we will also look to generate significant commercial returns from FIM’s digital content rights through advertising, sponsorship and subscriptions.”
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