Infront wins SC Freiburg business 25/11/2009 |
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Bundesliga team SC Freiburg has appointed Infront Sports & Media as its exclusive marketing partner on a long-term contract. The agency will handle the club’s commercial rights from next season as part of the deal.
Infront subsidiary Infront Germany will work closely with the club’s head of marketing Hanno Franke and will open an office in Freiburg as a direct result of the appointment, which runs to the 2015/16 season.
Fritz Keller, a member of SC Freiburg’s board of directors, said: “Infront is a household name in football marketing and the company can offer international experience and contacts as well as a strong operation in Germany.
“It made sense for us to get a strategic partner on board and to share the responsibility for marketing. This [deal] will help us to remain competitive on the marketing side.”
Managing director of Infront Germany Reinhardt Weinberger added: “Our club business in Germany has grown significantly in recent years.
“The agreement with SC Freiburg is once again proof that Infront is a sought-after partner in football, providing first-class, tailor-made solutions for its clients. Together we will further raise the level of Freiburg’s commercial value.”
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