Davis Cup “better value for money” than Olympics 04/12/2009 |
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The Davis Cup generates $184m a year for the world’s economy and offers greater value for money for host countries than the World Cup or the Olympics, according to a report commissioned by the International Tennis Federation.
The competition, featuring 125 nations playing 83 individual ties around the world in 2009, also brings in about $53m worth of commercial income for the ITF and participating nations each year.
The report highlights the global economic benefits the Davis Cup provides thanks to the geographical spread of ties, which take place across six continents each calendar year.
And the fact that, in general, it does not require considerable new investment in infrastructure because it makes use of existing facilities means that countries with limited opportunities to stage major international sporting events can host ties relatively easily. That, the report claims, means the Davis Cup offers greater value for money than global showpieces such as the World Cup and the Olympics.
The report measures the economic impact of the Davis Cup by looking at the financial effect on tourism and other industries in host nations resulting from a city hosting a tie.
In the World Group, ties generate a minimum of $6m for the final and an average of $5.5m for the semi-finals and play-offs, $4.5m for the quarter-finals, and $4m the first round.
On average, $2.25m is generated for every Davis Cup tie in the World Group and Zonal Groups I and II.
In Barcelona this week, the overall economic impact generated by hosting the Davis Cup Final between Spain and Czech Republic is estimated to be in the region of $37m (ˆ25m) given the large capacity of the venue, the Palau Sant Jordi in Barcelona.
ITF president Francesco Ricci Bitti said: “Davis Cup by BNP Paribas has become increasingly successful both in terms of the quality of players who participate and its commercial appeal.
“Thanks to the considerable worldwide television audience, the competition continues to attract and to keep broadcast partners and sponsors, including BNP Paribas, our title sponsor since 2002.
“In addition to its commercial success, the unique format of Davis Cup has generated a huge global economic impact. The large number of ties that take place each year provide many opportunities for cities all over the world to host Davis Cup and therefore reap the economic benefits highlighted in our report.
“As a result, Davis Cup in its current format can provide a substantial long-term legacy for the development of tennis in the cities and the nations where it is staged.”
The report, The Davis Cup Economic Survey, was produced by London-based independent financial forecasters Fathom Consulting.
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