Tag Heuer renews McLaren deal 04/12/2009 |
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Vodafone McLaren Mercedes has extended its long-running sponsorship deal with Tag Heuer.
The partnership, which began in 1985, is one of the longest sports sponsorship deals in history and the extension was announced at the Swiss timepiece brand’s 150th anniversary celebrations at the McLaren Technology Centre this week.
Vodafone McLaren Mercedes team principal Martin Whitmarsh said: “To announce the extension of a partnership that has already prospered for 25 years not only says a lot about the very close relationship that exists between TAG Heuer and Vodafone McLaren Mercedes, but it also speaks volumes about the appeal, strength and sustainability offered to all partners by Formula 1.
“We both share a passion for precision technology, and we measure life in Formula 1 by the stopwatch, so the long and prosperous relationship we’ve enjoyed with TAG Heuer feels entirely natural.”
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