Nestle swaps marathon sponsorship 04/12/2009 |
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Nestlé Waters has switched its sponsorship of the Virgin London Marathon from its Vittel water brand to Nestlé Pure Life.
Vittel had sponsored the marathon for 11 years but Nestle decided to move to Nestlé Pure Life from the 2010 race to raise awareness of the brand among families.
Head of marketing at Nestlé Waters UK Rebecca White said: “We’re delighted to be associating the Nestlé Pure Life brand with such a fantastic, high-profile event as the London Marathon.
“As an event that brings families together to cheer each other on, Nestlé Pure Life will be there to keep kids and adults alike well hydrated whether they’re taking part or simply watching.”
The swap follows the change of title sponsor from Flora to Virgin.
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