Uefa revamps Euros brand 09/12/2009 |
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Uefa is overhauling the branding for the European Championships to set it apart from the World Cup and the Champions League.
The move is a response to a request from sponsors to give the event a more defined proposition. Adidas, Coca-Cola and McDonald’s were among the companies to sponsor the 2008 tournament.
Branding consultancy Futurebrand was briefed to create a positioning around the concept of old rivals meeting again.
As part of the new branding, each European Championships logo will feature a fixed design and lettering, with only a single image to identify the tournament hosts.
The visual identity for the Euro 2012 competition, to be jointly hosted by Poland and Ukraine, will be unveiled at a ceremony next Monday (Dec 14).
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